SYNDICATEHOSPITALITY
GROUP
(SHG)
A long-term hospitality branding collaboration focused on building cinematic, guest-facing visual systems across multiple premium venues, campaigns and experiential touchpoints.
Contemporary Latin American supper club recognized among Calgary's leading hospitality concepts through editorial features, industry recognition and national restaurant nominations.
A nightlife-driven cocktail experience recognized within Canada's contemporary bar scene through national rankings and hospitality industry features.
A refined contemporary dining concept recognized through editorial features highlighting its elevated atmosphere, culinary direction and guest experience.
A modern taqueria concept recognized for bringing a fresh and energetic approach to contemporary hospitality within Calgary's dining scene.
Establish a premium visual standard across hospitality concepts while allowing each venue to maintain its own identity, mood and guest experience.
Menus, printed materials and campaign assets were designed to feel intentional, immersive and integrated into the overall guest journey.
Develop scalable design foundations capable of supporting seasonal campaigns, venue launches and ongoing refinement without losing consistency.
A closer look into Shelter Cocktail Bar - an atmospheric cocktail concept within the SHG ecosystem focused on immersive nightlife experiences, elevated presentation and cinematic hospitality design.
The visual direction centered around building a darker and more refined identity across menus, campaigns, print systems and guest-facing touchpoints, creating a cohesive experience inspired by contemporary cocktail culture and nightlife atmosphere.
Shelter Cocktail Bar
shelteryyc.com
01. Icon
02. Wordmark
03. Typography
Adobe Devanagari
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A modular icon language for presenting glassware, ingredients and drink details in a way that feels tactile, inventive and unmistakably Shelter.
A closer look into Fortuna's Row - a contemporary Latin American supper club within the SHG ecosystem blending immersive dining, cocktail culture and cinematic hospitality experiences.
The visual direction focused on translating the venue's expressive and atmospheric identity across menus, campaigns, print systems and guest-facing touchpoints, creating a cohesive experience inspired by elevated dining, nightlife energy and modern supper club culture.
Fortuna's Row
fortunasrow.com
01. Logo variations
02. Typography
Averia Serif
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A closer look into Orchard Restaurant - a contemporary dining concept within the SHG ecosystem built around Asian Mediterranean cuisine, elevated hospitality and immersive guest experiences.
The visual direction focused on translating Orchard's refined and atmospheric identity across menus, campaigns, print systems and guest-facing touchpoints, creating a cohesive experience inspired by contemporary dining, natural elegance and cinematic presentation.
Orchard Restaurant
orchardyyc.com
01. Typography
Cormorant Garamond
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A long-term design partnership focused on shaping hospitality experiences across multiple concepts, guest journeys and evolving brand identities.
From immersive cocktail venues to elevated dining experiences, each project required its own atmosphere while remaining connected to a larger visual ecosystem.
The result is an ongoing body of work built to support growth, consistency and future expansion across the SHG portfolio.
