Syndicate Hospitality Group
Syndicate Hospitality Group (SHG) is a Calgary hospitality group, and this is a long-term branding collaboration I've led as Senior Brand & Experience Designer since 2017. The work spans multiple premium venues — Fortuna's Row, Shelter Cocktail Bar, Orchard and Masa Mama — each with its own atmosphere. The core challenge is cohesion: building one visual standard across the group while letting every venue keep its own identity and mood, on foundations that scale to seasonal campaigns and new launches.
Delivered
- Visual identity systems across multiple restaurant and bar brands
- Editorial menu design and seasonal launch campaigns
- Venue collateral, signage-ready assets and a modular drinks-icon language
- Guest-facing, experiential brand touchpoints
Outcome: an ongoing, multi-year body of work built for consistency and expansion. The work supports a hospitality group whose venues have received editorial attention and national recognition — including Avenue Magazine's Best Restaurants, the Air Canada EnRoute Best New Restaurants longlist and Canada's Best Bars Top 20.